An example of an E-commerce success and its cause

AirAsia airline is the second Malaysian National Airline.
It was established in 1993 and started operation on 18 Nov 1996. But Air Asia just expanding rapidly from 2001. Their vision is to be the largest low cost airline in Asia so that everyone can fly with AirAsia.

AirAsia is the first airline using E-commerce which the travellers can online buying E-ticket and first airline in the region implement fully ticketless travel and unassigned seats. Since 5 Feb 2009, AirAsia is started implement allocated seatings to all the traveller. On 12 Nov 2008 AirAsia is doing claimed to be the first airline in the world to abolish fuel surcharges. As a result, AirAsia had flown 55million cumulative passenger.

Why Airasia.Com is success?

1. AirAsia is providing attractive ticket price by focusing on online booking. They sell the ticket through their own counter or through their website(airasia.com). However, only online booking service provides its passengers a chance to buy more cheaper ticket.

2. AirAsia website is providing the lastest information regarding promotion compare to others media such as radio, newspaper, email and etc. This is because the catalog is more easy to modified than others media. Thus, travellers are able to get lastest information about promotion of AirAsia so that they can decide quickly and buy cheaper ticket.

3. AirAsia.com also provide other services to the travellers through online. For instance, travellers can book Tune Hotel for 5star sleeping experience at 1star price or get other hotels' information. Besides, travellers can travel from KL Sentral to Low Cost Carrier Terminal (LCCT) or vice versa by purchasing low-cost air bus ticket online and meals are selling lower price for those who booked ticket online.

4. It is easy to access website of airasia.com because it used the user-friendly application. The travellers easy and able to search the information from the webpage especially the information for holiday or know more about AirAsia.

As a conclusion, the main reason where AirAsia become one of the most popular airline in the world is due to the adoption of e-commerce method--AirAsia.com.

References:
www.airasia.com
www.wikipedia.com